Advertising
A selection of advertising campaigns, promotional materials, magazine advertisements, and collaborative marketing projects developed, produced, and directed by Yong-Ki Chang across skateboarding, art, publishing, and independent culture.
WHAT YOUTH Issue 17 (2017) featured the first TOGETHER TOGETHER double-page ad in WHAT YOUTH. Created with photographs and block print work by Mark Oblow and featuring Lanna Lyon, the spread marked an early introduction to the project’s visual identity and ongoing exploration of photography, printmaking, and collaboration.
WHAT YOUTH Issue 18 (2017) featured a two-page TOGETHER TOGETHER ad that combined a photograph by Mark Oblow, shot on the North Shore of Oʻahu, Hawaiʻi, with artwork featuring Mahina Alexander.
WHAT YOUTH Issue 19 (2017) This double-page spread marked the second appearance of Mahina Alexander within the project, pairing her portrait with TOGETHER TOGETHER block-print artwork and Bird of Paradise photograph, by Mark Oblow. 
ALIX Magazine · Number One · IdN Extra 12 (2015) featured a double-page spread introducing SPECIAL CRUD's pigeon mascot, illustrated by Todd Francis. ALIX Magazine is printed and distributed in Germany. 
ARKITIP Issue No. 0054 (2010) featured photographer, Andrew Paynter frontside ollie on THE SOLITARY ARTS, "PIANO PINNER".
ARKITIP Issue No. 0055 (2010) - Roger Mihalko, barefoot, frontside boneless on THE SOLITARY ARTS, "PIANO PINNER".
ARKITIP No. 0049 · Peter Saville Cover (2008) and THE ARKITIP INTEL NEWSPAPER SUPPLEMENT Volume No. 1 (2009), both featured THE SOLITARY ARTS, "MINI SKATE SHOP" advertisement developed by Yong-Ki and illustrated by McFetridge. Presented in the style of a classic mail-order, miniature skate shop catalog, the advertisement showcased original skateboards, wheels, apparel, accessories, etc. from THE SOLITARY ARTS. The ad was published across two ARKITIP releases over consecutive years. 
ARKITIP INTEL NEWSPAPER SUPPLEMENT (2009) featured a full-page SOLITARY ARTS MINI SKATE SHOP advertisement (same as above). Distributed as a standalone newspaper supplement through ARKITIP.
Advertising Archive / Yong-Ki Chang / equaldist.com / solitaryarts.com